Privacy Policy

This Privacy Policy describes how Lounging Hound Global Ltd T/A Lords & Labradors. and its affiliates and subsidiaries (collectively, “Lords & Labradors”, “L&L,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.

Lords & Labradors (Midville Grange Farm, Midville, Stickney, Lincolnshire, PE22 8HQ, United Kingdom) is the data controller for the personal information collected in connection with use of L&L’s services in the European Economic Area (“EEA”) and the United Kingdom.

Information We Collect

We collect information about you in a variety of ways depending on how you interact with us and our websites, applications, products, services and other offerings (collectively, the “Services”), including:

Directly from you when you provide it to us, such as when you browse and use our Services, create an account, contact our Support team, sign up to receive communications from us, place an order/make a purchase, or contact us by phone, email, or otherwise.
Automatically through the use of cookies, server logs, third party integrations, and other similar technologies when you interact with our Services, advertisements, and emails.
From other sources, including, for example, our affiliates, business partners, referral programs, service providers, social networking sites, and other third parties, or from publicly available sources.

The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.

Context	Types of Personal Information	Primary Purpose for Collection and Use of Personal Information
Business Identity Verification	In some cases, we may request additional information to validate your business, such as photos of your store or your company’s social media profiles. In some cases, we may request information such as your tax identifier or other government issued numbers or financial or lease records to establish your account limits.	We have a legitimate interest in verifying your identity and preventing fraud.
Communications with Us	We collect personal information from you when you communicate with us, for example when you request information about our Services or contact our Support team. This may include your name, contact information, and the contents of your communication.	We have a legitimate interest in communicating with you including receiving, and acting upon, your feedback or issues.
Cookies and Similar Tracking Technology	We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies to collect information automatically through our Services. These technologies are small data files that we transfer to your browser or device that allows us to provide and enhance our Services. We also participate in behaviour-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our Services so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our Services or other websites. Please refer to our dedicated Cookie Policy for more information on how we use cookies and similar automatic collection technologies when providing our Services.	We have a legitimate interest in making our Services operate efficiently. Where required by law, we base the use of tracking technology upon consent.
Forums and Social Media	Our Services may provide forums, blogs, social media pages, or other channels where individuals may review purchases, talk about their experience using our Services, or “like” or “share” content to social media. Note that content provided for and posted in these channels, including by you, is public and that the processing of your information might be subject to the policies and notices of third parties that make such channels available or index such content.	We have a legitimate interest in understanding our users, facilitating communications between you and other users, and allowing you to create and share content with others.
Mailing List	If you register for our newsletter, we collect your email address or postal address.	We share information about our products and services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our products or services.
Order Placement and Fulfillment	Brands: When you receive an order from L&L, we will collect information to facilitate that order, such as your Tax Identification Number, tax class, and bank account information so we can pay you. Retailers: If you place an order to purchase goods from Brands through L&L, we will collect information to facilitate that order, such as your shipping address, Tax Identification Number, and payment information.	We use your information to perform our contract to fulfil your requests for products and services.
Server Logs	Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include your Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), geolocation data, device identification, the type of browser and/or device you’re using to access our Services, and the page or feature you requested.	We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our Services is the most popular.
Surveys	We may ask you to participate in optional surveys, where you may be asked to provide personal information.	We have a legitimate interest in understanding your opinions and collecting information relevant to our organisation.
Sweepstakes and contests	We may conduct sweepstakes or contests where you may be asked to provide personal information.	We have a legitimate interest in operating the sweepstakes or contests, including contacting you about the sweepstakes or contests. In some contexts we are also required by law to collect and publicly share information about those that enter into our sweepstakes or contests, and we have a legitimate interest in complying with those laws.
Third-party integrations	We may offer third-party integrations. If you choose to integrate third-party applications with L&L, we will collect personal information as part of that integration. Since each third-party service you may choose to integrate collects different personal information, the detail in which information will be collected will be explained during the integration setup process. For more information on integrations, please contact us as described below.	We have a legitimate interest in providing third-party integrations to our users.
Use of the services	When you browse and use our services, we collect information about the items you browse, show interest in and buy.	We have a legitimate interest in understanding how you interact with our services to better improve them, and to understand your preferences and interests in order to select offerings that you might find most useful.
Invoice terms	We allow some retailers the ability to pay for purchases within a set amount of time (e.g. 60 days). We may use information about the retailer to automatically determine payment terms and the amount of time within which invoices must be settled. That information may include things such as their previous payment history, purchase history, historic past due status on Faire, and payment plan history.	We use this information prior to entering into contractual payment terms with our business clients.

How We Use Information

In addition to the purposes and uses described above, we use information in the following ways:

To provide you with our Services
To determine your order or account limits and eligibility for extended payment terms
Process applications, transactions, and payments
Engage in marketing or sales outreach
Provide customised content, offers, or Services, including marketing content via email, postal mail, social media, SMS, or other channels, subject to applicable laws
Research and develop Services
Improve and streamline our Services
Detect security incidents; protect against malicious, deceptive, fraudulent, or illegal activity
Ensure quality control
Debug to identify and repair errors
Enforce our Terms and policies
Audit or other compliance activities
To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim
For internal administrative purposes, as well as to manage our relationships
For such other purposes as you may consent (from time to time)

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

We use personal information to create de-identified, aggregated or anonymised information such as: information about demographics, de-identified location information, information about devices used to access our Services, and de-identified, aggregate or anonymised information on transactions on our Services that help our users understand and optimise sales. To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.

How We Disclose Information

In addition to the specific situations discussed elsewhere in this Privacy Policy, we may disclose personal information in the following situations:

Affiliates. We may disclose your information to our affiliated companies.
Credit Evaluation. If you are extended payment terms, we may disclose aggregated payment performance information to third-party service providers that report on payment performance to L&L and other businesses.
Service Providers. We may share your information with service providers. Among other things service providers may help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfilment of orders.
Third-party Advertising. We want to make sure that our advertising is relevant and interesting to you and our other users. To achieve this, we use specialised third-party advertising companies, including companies which collect data about you in order to build a profile of your preferences based on your activities when you visit or use the Services. We also use these companies to automatically collect data from you when you use the Services in order to help us identify the ads that are served to you and what you do after seeing those ads. When you enter your email address or similar details through our Services (either to log in, or to sign up to a service, newsletter, or similar) we may disclose personal or other information that we collect from you, such as your email (in a hashed form) or other unique identifiers, to third-party technology companies that help us personalise our services to you (including our ads). For example, we may use Meta’s custom audience and conversion offerings and disclose your email address and other identifiers in a protected format with Meta so that we can: include you in a custom audience that we will serve relevant advertising content to on Meta platforms; or create an audience of other Meta users based on the information in your profile (i.e., Instagram or Facebook platform). You can manage the data which is disclosed by such third parties with us by amending your preferences, using the privacy settings which these third parties provide on their platforms.
User Profiles and Submissions. Certain user profile information, including your name, location, and any video or image content that such user has uploaded to the Services, may be displayed to other users to facilitate user interaction within the Services or address your request for our services. Your account privacy settings may allow you to limit the other users who can see the personal information in your user profile and/or what information in your user profile is visible to others. Please remember that any content you upload to your public user profile, along with any personal information or content that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone. Your user name may also be displayed to other users if you send messages or comments or upload images or videos through the Services and other users can contact you through messages and comments.
Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
Other Disclosures with Your Consent. We may disclose your information to other third parties when we have your consent or direction to do so.

Your Choices

Some jurisdictions give you a right to make the following choices regarding your personal information:

Access. You may request access to your personal information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your personal information in a portable, machine-readable format.
Correction. You may request that we correct personal information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.
Deletion. You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another business purposes.
Opt-out of Targeted Advertising. You may opt-out of targeted advertising by clicking the “Cookie Policy” link on our homepage and locating the Cookies Settings link. Please note that if you change browsers or computers, or if you clear your browser’s cache, you may need to click the link again to apply your preference.
Objection to or Restriction of Certain Processing. In certain circumstances, you may object to the processing of your personal information, or request that we restrict processing of your personal information. This may include objecting to decisions based solely on automated processing, including profiling, and requesting human intervention in relation to an automated decision so that you can express your view and contest the decision.
Revocation Of Consent. Where we process your personal information based upon consent, you may revoke consent. Please note, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services.
Promotional Communications. If you no longer wish to receive promotional communications from us, follow the unsubscribe instructions in the message that you receive from us. Note, if you decide not to receive promotional communications, we may still send you service-related communications.

Please note, not all of the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.

Submitting Requests

You may exercise the rights described above by contacting us as described in the “Contact Information” section below. To protect your privacy, we may take steps to verify your identity before fulfilling your request, such as by asking you to log in to your L&L account or confirm your email address.

How We Protect Information

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorised access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorised by you. You should notify us of any unauthorised use of your password or account.

How Long We Retain Information

We generally retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.

Third-Party Websites

For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate, such as courier services. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements and other factors. When changes are made to this Privacy Policy, they will become immediately effective when published. You can check the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. We will take reasonable steps to alert you to material changes by placing a notice on the https://www.faire.com website, by sending you an email, and/or by some other means.

Children

As noted in the Terms of Service, we do not knowingly collect nor solicit personal information from anyone under the age of 18. If you are under 18, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us with personal information, please contact us as described below.

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Privacy Policy in an alternative format due to having a disability, please contact us at privacy@faire.com or by regular mail via:

Lords & Labradors
Midville Grange Farm

Midville

Stickney

Lincolnshire

PE22 8HQ

United Kingdom

You may also reach out to our data protection officer at tradeorders@lordsandlabradors.co.uk